To make a lasting impression among the overwhelming options for attendees at trade shows, detailed planning is required.
Incorporating Olumii’s digital marketing tactics can make a significant impact on the success of your trade events. Your next event can have a bigger impact with a variety of strategies, such as social media and email campaigns. To discover some effective examples of our digital strategies, keep reading.
Develop an email plan
To help you with cold messaging, our team will attempt segmenting your leads and employing a thoughtful email marketing strategy. We can keep all of your new contacts involved while maintaining your personalized attention to new prospects.
But what about fears that automated emails will degrade your engagement, conversion, and client retention? The answer is straightforward: customization is key. We will keep quality communication with everyone in your database by segmenting your audience and customizing your emails just enough. Your leads will enjoy the personalized touch if you show a little thought.
High-quality videos
Our agency knows the importance of incorporating video into your trade show booth. To help you get the most out of your video material, we offer several services. We will deliver your video in an email blast to all attendees before the event to create excitement and build suspense.
Our team is dedicated to helping you in captivating the interest of your newly acquired contacts by sending them customized emails containing videos. This keeps the discussion going and gives your new contacts a chance to connect more with your business. Attendees will engage with your brands on a deeper level with personalized videos, resulting in increased engagement and sales.
.
A picture is worth a thousand words
While these events are mainly intended for business, they also provide an opportunity to meet new people and have a good time. That is why we believe you should capture and share those special memories with attendees.
You can help those who stop by to embrace the mood of the show and create lingering memories. This can be done by setting up a photo op area at your stall or taking candid photos of the action.
To make your pictures accessible to everyone, consider creating an online photo gallery. Send visitors a follow-up email with a gallery link to revisit their pictures and memories.
Live coverage
As a speaker at an event, you'll likely be preoccupied with connecting with attendees and successfully communicating your message. However, it's important not to neglect the audience members who couldn't be there in person. Fortunately, Olumii presents a great opportunity to connect with remote viewers using tools like live video or Facebook and Instagram Stories.
Our team will combine a scheduled live stream with our overall strategy to develop a promotional campaign for the event. This live stream could include a lecture, quizzes, or demo. Therefore, giving your at-home audience a better sense of connection to the event and engagement with your message.