It’s no wonder that many healthcare organizations struggle to stand out in a crowded online space. With strict regulations governing what can and cannot be said, as well as the sensitive nature of the topics at hand.
However, by employing these strategies, Olumii can help even strict hospitals and healthcare providers build a strong online presence.
Internal marketing
Most businesses have a tendency to value external marketing approaches over internal interactions. Companies that cultivate a feeling of being a team among their employees see an increase in productivity.
Support from staff is a formidable tool for increasing the reach of your business. With 100 workers telling their neighbors and loved ones about your healthcare plans, you could reach countless prospective patients. Client recommendations from friends remain the most reliable form of advertising.
Design a responsive website
A responsive website adjusts itself to suit any screen size, including laptops, tablets, and mobile devices. Ensuring a consistent browsing experience across different devices is achieved by implementing responsive design on your website.
Google, which favors user experience, now ranks all websites, including those in the healthcare sector, using a mobile-first index.
By designing responsive sites, our team will give you an advantage over non-responsive ones. However, just having a responsive website is not enough. To provide the best user experience, Olumii will also ensure that your pages and pictures load correctly and quickly on all devices.
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Design Content for Targeted Communities
A clear insight into niche communities is required for effective healthcare marketing. People are more likely to connect with content that tackles personal issues. Olumii will develop effective healthcare marketing by focusing on particular issues within niche communities.
To help people connect with your brand, our team will design online landing pages, printed checklists, short talks, or podcasts. They will be targeted at a specific group, such as dementia caregivers or those with cancer.
We will test various mediums within a particular niche community to figure out the best way to reach your target audience. Once we've identified what works best for you, we will apply it to other patient groups and areas. More relevant content to a community means increased interaction and sharing.
Digitize Your Display: Set Up Signage
A proven and powerful tool, digital signage can have a big influence on your marketing initiatives. Imagine having an exclusive TV station just for your patients. Your patients can concentrate completely on the content on the screen because there are no outside distractions present. They can completely immerse themselves in the experience since their smartphones and laptops won't be interfering.
The private and visually appealing video stream offered by digital signage will tempt your patients to watch and engage. The Olumii team will use this effective tool to strengthen your marketing plan and better the patient experience.