Many companies that attempt to handle their online marketing without adequate knowledge often end up losing money. Being mindful of your spending is crucial, especially when every penny counts.
As a cannabis business owner, you’re likely aware of the unique challenges you face when it comes to marketing your products/services online. But don’t worry – we’ve got you covered. Our team has an effective digital marketing strategy for cannabis businesses, so you can maximize your online presence.
Influencers
Industries across various sectors are increasingly acknowledging the impact that influencer endorsements can have, as social media's influence expands. However, the cannabis industry has been quick to embrace this digital marketing strategy. Influencers have been called "the secret to marketing marijuana".
We'll partner with influencers for our cannabis brands to create campaigns that are mindful of current issues and avoid social media account suspension. Our team will hire an influencer whose audience has grown organically, generates original content, and has a strong engagement and social reach.
App
Apps are an illustration of how the cannabis industry is emulating digital marketing, which has changed various other sectors. With these apps, buyers easily learn about and try out various cannabis products.
We can increase the visibility of your cannabis brand in two ways. Firstly, we can create an app that enables you to connect with potential customers by sending push alerts, reminders, promotions, and personalized messages. Secondly, we can promote it on well-known apps like Leafly, Weedmaps, or MassRoots.
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SEO
The SEO strategies that we will be using are not much different from those used in other industries. If you run a dispensary or a physical store, our team will set up a Google My Business profile. This will give Google a better idea of what your business offers and raise your chances of showing up on Google Maps.
The Olumii team will use tools like SEMRush and Ahrefs. These tools will help them find the best-suited keywords that potential buyers are looking for when searching for cannabis products. Your website's content will be optimized using these tools, and you'll see an improvement in your general search engine rankings.
Customer Surveys
With the help of our effective customer survey tools, we will reveal the key to increasing customer satisfaction levels and drawing more repeat business. Our use of modern technology will give you priceless insights into the wants and needs of your customers. This will enable you to tweak your marketing approach and build an army of devoted clients who keep buying from you.
Our team will also make use of our cutting-edge customer survey solutions to capitalize on the huge potential of the cannabis industry. Since the majority of cannabis users use it daily, there are countless possibilities for repeat business. Our surveys give you useful information for establishing how likely customers are to make another purchase from your dispensary. This information can help you improve their experience.